Videos can help brands meaningfully engage prospects, lead them to purchases

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 12:53 PM UTC

Marketers must use videos to offer product information, educate customers about the company and build brand trust.

Over the years, Brand trust has become increasingly crucial to winning customers than it ever was. Primarily because consumers browse products and finalise their purchases even before their first interaction with the brand. Businesses can use videos to educate customers, engage with them meaningfully, and humanise the brand to prove their credentials.

For example, brands can replace email signatures with video-bios. These videos can feature a sales rep, explaining what the person does for the company. Similarly, brand videos can also offer client testimonials and case studies as social proof for the business.

Brand videos can also answer questions the sales team gets repeatedly asked during consumer interactions. This gives the team additional time to target the customer’s unique challenges.

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