Around 92% of large companies in the US, UK, France and Germany have or plan on, investing in descriptive keyword domain names over the next three years.
According to Google, all TLDs (top-level domains) are equal in the eyes of search engines. Based on this statement, the outdated misconception – “Domains with new extensions are bad for SEO” – is baseless. In fact, when it comes to driving an SEO impact, a keyword-rich descriptive domain without prefixes, hyphens and misspellings can perform better than its TLD counterparts like .com and .net.
Moreover, users are more likely to head to a search engine and search keywords, since they may not remember the entire URL. While descriptive domains are relatively new, it is unlikely that people will land up on wrong websites owing to descriptive domains.
Technologies like the built-in homographic blocking technology offered by some registries provide safe TLDs. This way, purchasing a new TLD can prove more effective against phishing attacks, than opting for legacy extensions.
[4 minute read]