Self-serving options for ad clients and staff can help publishers drive sales and retain staff     

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 3:29 PM UTC

To increase employee engagement, use data from human resources to develop meaningful roles and automate monotonous chores.

Challenges like end-to-end automation, and opportunity costs associated with value creation and revenue are causing friction between publishers and their clients. Moreover, because of the competitive job market scenario, publishers must improve internal communications and workflows to retain staff.

Publishers must improve their efficiency process to deal with complex service requests and support clients effectively. Offering self-service options to advertising clients can help them upload creative assets, review, and pay invoices, and manage campaigns effortlessly.

Develop a self-management system for internal teams to enhance communications, simplify workflow, lower ad hoc requests, and more. Increase the value of the order management system (OMS) by automating discovery and deal origination during sales and extend OMS capabilities to advertisers and internal teams.

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