The act of taking a piece of news and reinterpreting it in a way that promotes or showcases the brand in the process is known as newsjacking.
As more people turn to social media sites to get their news, the trend of newsjacking has concurrently grown in popularity among marketers. Newsjacking content around trending topics can help brands widen their demographic outreach, improve chances of getting viral, and building credibility.
Studies show that around 71% of consumers get news from social media sites like Twitter, Facebook, and Instagram. Businesses looking to boost customer engagement and brand awareness should leverage newsjacking to create valuable content around trending topics to reach consumers effectively and get potential media coverage.
Setting up news alerts, choosing the right platform via tools like Google Analytics, and using Google Trends is recommended for PR pros looking to newsjack trending content. But, brands must also ensure their news-jacked articles are compelling and creative.
[8 minute read]