When using memes, customise them to be aligned with brand messaging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2021, 2:42 AM UTC

Utilising the Stories feature on social platforms helps deliver memorable experiences to audiences.

This article shares some trends brands can use while creating social-first content that is fresh, fun and engaging. A good example that adds fun to social-first content is an attempt to “fake out” audiences that not only catches their eye but also serves as memorable content.

Avoid relying heavily on one social media platform alone, but have a diversified channel strategy. In case a company doesn’t have an owned presence on every social platform, they can use paid media to reach the users of platforms the company isn’t present on.

If a business chooses to leverage memes, do more than just swap a word in the template with the brand name. Look for ways to customise a meme trend such that it coincides with brand messaging.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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