A zero-trust strategy is crucial to incorporate data privacy in cultural DNA

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 10, 2021, 3:37 PM UTC

Ransomware incidents grew 288% in the first half of 2021.

To ensure data privacy is embedded in the company’s cultural DNA, businesses can consider implementing a zero-trust strategy. Especially with seven out of ten workers opting for remote work, brands can function on a model where no user or device should be trusted by default.

Companies like Amazon, Google, IBM and Microsoft are set to invest towards expanding their zero-trust programmes and focus on employee training. They must train employees in security awareness with mock phishing simulations. This helps them handle deceptive emails and avoid mindless clicking.

By focussing first on its employees and existing data, a business can achieve data security within the organisation before moving on to critical defences like application security and endpoint protection. Companies must also vocalise the need for data protection among external partners.

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