Prioritise short-form videos to tap into influencer marketing across platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 10, 2021, 3:40 PM UTC

Although images are still relevant, they are not able to engage customers as effectively as short-form videos.

Short-form videos are practical tools for brands to capture their audiences’ attention quickly. For instance, the latter helps portray hobbies and cooking content that does not make the content seem like an advertisement.

Moreover, TikTok has grown to become one of the more popular social media platforms, especially among younger audiences. Not only is the platform less crowded than other seasoned platforms, but TikTok also has not yet moved towards advertising or monetised content like other platforms.

This makes TikTok apt for brands aiming to target younger audiences and customers who dislike too much advertising content. Using short-form videos, brands can also engage older audiences with a heavier presence on YouTube and Instagram.

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