Use Instagram’s Stories Highlights to engage and interact with users continually

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 09, 2021, 2:49 AM UTC

The Stories Highlights feature keeps collecting views, clicks, and responses even beyond the 24 hours.

Instagram Stories Highlights work well to continually engage audiences, as the feature lasts beyond 24 hours, enabling users to view and interact long after Stories have expired. Brands can create varied content types like behind-the-scenes, meet the team, reviews, and more for Stories Highlight.

To create Story Highlights, click on the circle with the plus sign saying “New” on the profile and add relevant Stories from the past. Use the feature to promote company events, display different products or collections, make new announcements, offer educational content and resources, and more.

Marketers can also leverage the Stories Highlight feature to answer consumer queries, display positive reviews and testimonials, engage followers with poll stickers. Sharing engaging and informational content like quizzes is recommended.

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