Given that Reddit is based on the idea of community, businesses can listen, learn, and foster user relationships on the website.
Reddit, a niche social media network with a series of forums where users can discuss news, and engage with one another, has 430 million monthly active users. Because Reddit is known for its “outspoken”, it offers audience targeting tools like "Ask Me Anything”.
Further, posts on Reddit are divided into user-created subreddits by subject, and those posts receive a series of upvotes or downvotes. The posts with the most upvotes appear at the top of the subreddit.
69% of Redditors appreciate brands that make an effort to participate on the platform. Businesses considering promoting on Reddit should perform extensive research into content that adds value to subreddits and be willing to participate in discussions.
[4 minute read]