Develop an SEO strategy aligned with Google’s search trends

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 09, 2021, 2:20 AM UTC

Google has developed new structured data markups, Clip Video Markup and Seek Video Markup to enhance search results.

Many businesses embraced new search trends amid COVID-19, and the use of search engines spiked, as per the Digital Marketing Philippines report. Google searches account for over 70% of all desktop search traffic worldwide.

The top 2021 organic SERPs result in a 31.7% click-through rate on Google. In the US, there are currently 228.8 million online video users, and the figure is projected to reach 248.9 million by 2022.

Marketers may create content in their area of expertise with links and mentions, as Google prioritises expertise, authoritativeness, and trustworthiness (EAT) to rank content. Search Quality Rater Guidelines (SQRGs) can help brands combat disinformation on Google. Core Web Vitals, BERT, Natural Language processing, Multitask United Model (MUM), and more govern the quality of search.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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