Ecommerce brands should advertise cheaper products to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 08, 2021, 3:55 PM UTC

With customers buying less expensive products on impulse, they do not need a lot of convincing the product – promoting such products can result in better ROI.

Advertising non-expensive products can help ecommerce brands improve their return on investment. Promoting cheaper products can also help companies draw customers’ attention and upsell at the store. They can also leverage email marketing to drive free traffic to their store.

But, brands should make sure the email list consists of people already interested in their products and the CTA leads directly to the store. Running a giveaway or contest, strategically placing popups and offering discounts can help marketers effectively collect their prospect’s email addresses.

Creating high-quality content that appeals to their potential customers can further help brands connect with their target audience. They can create different types of content like how-to guides, influencer content, unboxing content, product reviews and demos. Further, leverage SEO, use popups, and social proof and user-generated content to boost sales.

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