Define goals, track campaigns diligently to boost marketing ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 08, 2021, 3:18 PM UTC

Marketers must monitor and analyse their strategies frequently to sustain the campaign for longer. 

Brands can manage to gather a variety of raw data using social media tools and even Google Analytics. But if marketers fall short of analysing the data and using the insights to enhance brand awareness, raw data can prove ineffective.

Before executing their marketing campaigns, brands must first determine what they intend for the strategies to accomplish. Once marketers decide on the campaign, they must think of ideas on making the tactics achievable. Marketers can do so by measuring leads that turn into sales.

Similarly, brands can set benchmarks, measure clicks and site visits. This helps brands successfully measure how effective their campaigns are. Similarly, instead of assuming how a marketing strategy will pan out, brands must gather exact proof and reliable numbers to support their plans.

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