Leverage video marketing practices to host YouTube contests

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 03, 2021, 4:46 PM UTC

Partnering up with well-known influencers can help businesses promote their YouTube contest and generate quality leads cost-effectively.

Incorporating a video marketing strategy to host YouTube contests can help brands boost revenue, leads, engage users, improve the brand image, and retain consumers. Videos can help businesses qualify 66% more qualified leads per year and enhance brand recognition by 54%.

To optimise YouTube video contests and drive views, businesses can cross-promote their video content across different social media platforms. Determine specific, measurable, achievable, relevant, time-bound (SMART) goals and draft appropriate instructions, descriptions, and text manuals to help interested prospects participate in the video contests.

Brands must offer exciting prizes that attract the target audience and ensure their YouTube contest is accessible and easy to contest. YouTube contests companies could host include talent finding, giveaways, and using CTA's like "comment below to win."

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