Customers today are increasingly relying on digital to find what they need within their localities.
Local businesses need to provide audiences with personalised and locally-optimised shopping experiences. Companies must begin by creating and maintaining a digital business profile. Marketers must ensure their digital storefront is complete with vital information like store hours, photos, service area and photos.
The profile must also include an in-store product inventory. Products can also appear in free, non-ad results across local Google surfaces like Images and Maps. Similarly, retailers must also showcase products available in nearby stores and in-store pickup and curbside pickup options.
Brands must use their online profiles to highlight promotions and discounts. By offering omnichannel sales, brands can meet automatically adjust to online and offline customer demand. They can also rely on digital to boost offline channels and boost overall profitability.
[8 minute read]