Google’s John Mueller said that webpage content is the primary factor in search rankings and title tags just play a “tiny” role in influencing search rankings.
Instead of focusing solely on including the name of the brand in the title of the webpage, marketers must make sure the title tag is relevant to the content of the page. Given that Google uses the webpage content for ranking websites, marketers should pay more attention to the title tags’ relevance with the page content.
The title or “title links” in the search results need not perfectly match the content on the webpage but it should be relevant. With respect to adding the company name to the title, Mueller said the brand name should be highlighted in a manner that helps users understand the relevance of the web page.
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