Leverage content marketing to promote NFTs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 01, 2021, 1:17 AM UTC

NFT guides work well to educate and inform consumers looking to buy an NFT.

As more people invest in NFT projects like CryptoPunks, wherein digital art is bought and sold, creators can leverage content marketing to promote NFTs. Build a roadmap outlining the project's important milestones, like the proportion of NFTs sold, long-term goals, and targets met so far.

Creating downloadable PDFs that convey the NFT’s vision and goals can help creators stand out and attract and retain users. Whitepapers like beginners guide, industry reports, and more inform prospects’ NFT purchasing decisions, as well as communicates authority, builds online presence, and drives sales.

Write detailed and SEO-optimised blogposts on existing and upcoming NFTs using tools like Google Keyword Planner to extend audience reach. With 71% of B2B consumers reading blogs before making purchases, blogposts can help brands scale audiences.

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