Facebook tests new conversation option to facilitate more focussed in-app chats

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 01, 2021, 5:48 PM UTC

With “Spotlight Conversation”, Facebook is testing out a new way to host more focused public chats in the app.

Facebook’s “Spotlight Conversation” option, when enabled, separates replies from specific users into a new chat thread. It would enable users to invite specific people to respond to a post, with their responses then separated into “dedicated spaces without interruptions.”

While other users would still be able to see the post and comment on the chat, their replies would be placed in another tab within the reply stream. Similar to Twitter’s reply control options, this update can be beneficial for users, opening new possibilities to reach a larger audience and maximise responses to their Facebook posts and discussion.

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