Lure holiday-shoppers with flexible buying options, functional websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 29, 2021, 3:41 PM UTC

Brands must ensure their websites offer high-quality information and ecommerce capabilities this holiday season.

The holiday season is here. But so are global supply chain disruptions, hampered inventory and delays in holiday ad campaigns. To successfully engage with holiday season customers, brands must first ensure their websites offer relevant and high-quality information about their products.

Along with social media and Google My Business listings, marketers must add ecommerce functionality to the website. By displaying a secure sockets layer certificate on their site, marketers can help visitors trust the brand to be authentic and trustworthy.

Brands must offer gifting options, flexible shipping options and gift guides to customers on their websites. Apart from redesigning the website to make it look more festive for the holiday season, marketers must optimise website content and review keywords. This helps in boosting rankings and visibility. 

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[6 minute read]