Create content most relevant to segmented audiences to drive leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 29, 2021, 1:47 AM UTC

By personalising copies precisely for prospects with purchasing intent, businesses may engage them.

To craft marketing communication content and boost leads, marketers must create quality content based on marketing fundamentals. Write article headlines with action words, numbers, and benefits to attract consumers, convey value, and increase click-through rates (CTRs).

Rather than crafting headlines that highlight solutions, focus on the challenges and pain points that consumers face to increase response rates. Headlines such as "How to Get Ahead in Your Small Business" work well to attract prospects and generate leads.

Including a job function in the title helps target a set of a specific audience and increases the probability of getting quality leads. Promote and repurpose content across emails, social media, and more. Placing appropriate call-to-action buttons at end of each copy is recommended.

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