Implementing attractive popups can help brands attract website visitors

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2021, 3:36 PM UTC

Businesses can quickly push prospects down the sales funnel and increase sales by using well-timed, targeted, intelligent popups.

By highlighting popups in the right time, manner and place, marketers can quickly achieve business objectives from promoting products to driving leads, conversions and sales. Use coupon popups to redirect website visitors to their shopping carts and products pages. Leveraging popups can also help companies transfer traffic from the company’s blogs to relevant landing pages, increasing the chances of conversion.

Marketers can use popups to highlight CTAs that redirects visitors directly to the cart where the coupon is applied. They can also use coupon popups as a lead capture form, where they will be displaying the discount code only after collecting the discount code. Using a timer in the coupon popup can further compel the visitors to complete the purchase instantly.

Brands can use behavioural targeting, set appropriate trigger options to display relevant, effective popups. But, they should avoid showing the coupon popup as soon as a visitor lands on the website’s homepage. Further, set popup frequency to avoid showing the same popup multiple times.

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