YouTube removed 1.8 million videos for violating child safety policies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 26, 2021, 5:25 PM UTC

The Google-owned site removed about 7 million accounts that the platform believed belonged to young children and preteens within the first nine months of 2021.

YouTube removed over 3 million of the overall 7 million suspended accounts in the third quarter alone. During a Senate subcommittee hearing on protecting children online, the video-sharing platform claimed to have ramped up its automated removal efforts.

A blog post by the director of product management, kids and family James Beser, stated that YouTube’s quality principles are based on factors like removing harmful content and rewarding trusted creators.

These quality principles are also used to determine which content should be included in the separate YouTube kids platform and remove channels for showing overly commercial content. Similarly, channels posting low-quality content may also be suspended from the YouTube Partner Program.

Read the original article

[2 minute read]

Discover the top organisations in your market and industry that have customers buzzing using YouGovBrandRankings