Brands should use both inbound and outbound practices for an effective lead generation strategy.
When it comes to outbound lead generation, marketers are the first to initiate interactions with the customers with direct emails and phone calls to prospects. Outbound lead generation can prove helpful when combined with present-day technologies like email generation platforms and automated lead qualification programmes.
Using inbound strategies, marketers use tools like SEO practices to lead prospects to the brand. Brands can use inbound lead generation to create content that is relevant and evergreen to their target audiences. Outbound lead generation can produce quick results, while inbound tactics can potentially lead to long-term opportunities.
Outbound lead generation needs marketers to be adept at campaign planning, graphics design and outbound calling, among other skills. For inbound strategies, marketers need additional skills like SEO and social media marketing.
[5 minute read]