Tech giants collaborate with digital commerce platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 5:23 PM UTC

While Microsoft Advertising partnered with Shopify, Google Ads has teamed up with BigCommerce.

Microsoft Advertising announced its partnership with Shopify intending to help brands integrate their products on Shopify with ads on Bing Search. Additionally, Google’s partnership with BigCommerce would let companies list their products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store.

The Windows’ company claimed its latest collaboration would enable Shopify merchants to easily reach shoppers on Microsoft Search Network and Microsoft Audience Network with just a few clicks. Similarly, Google said, “It’s now easier for BigCommerce merchants to reach shoppers across Google!”

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