Make it easy for users to subscribe to the brand’s YouTube Channel

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 3:40 PM UTC

Instead of the standard “like and subscribe” message, brands can use auto-subscribe links to boost the number of subscribers for their YouTube channel.

With an auto-subscribe link, brands can direct users to their official channel. In this case, the subscribe button is already selected and all that users have to do, is click on a “confirm subscribe” pop-up.

Similarly, YouTube allows marketers to insert a custom subscribe button as a watermark on the video screen. Brands can also consider using a branded YouTube URL to reflect their corporate or brand name. This helps businesses make the URL catchy and boost their branding.

Video cards and screens can help brands encourage users to watch other brand videos and even subscribe to their channel. Additionally, video playlists can also feature videos from sister brands to increase user engagement.

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