Despite complexity, ecommerce brands are relying on AI insights and automation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 5:36 PM UTC

Tradeswell’s latest study highlights the key challenges faced by the ecommerce professionals, including the lack of unified and harmonised data.

The study found that 7 out of 10 ecommerce professionals say they are overwhelmed by complexity of ecommerce tools and lacks access to unified data to make informed decisions. Around 70% of respondents said they have data coming from “too many sources” while others said they still do not have enough.

According to ecommerce professionals, adapting to a constantly changing environment is the number one challenge brands face today. A majority of respondents said that balancing growth and profitability is a difficult task.

Though 95% of businesses now sell on more than one online marketplace, many still say that online marketplace model is not easy for brands. While noting the need for unified data and AI-driven automation, NBG Home’s Global Chief Digital Officer Don Brett said, “For me, part of the value is a single source of truth for ecommerce. We need that connective tissue – a technology that connects and automates sales, the supply chain and finance.”

Read the original article

[3 minute read]

Discover the top organisations in your market and industry that have customers buzzing using YouGovBrandRankings