Focus on developing an emotional connection with customers for brand loyalty 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 22, 2021, 5:00 PM UTC

After they are done interacting with a brand, the most memorable takeaway for customers is how it made them feel. 

Employees of a brand must focus on creating an emotional connection with their clients, creating moments of delight and, in the process, developing loyal customers. Businesses can consider hiring a factoring company to handle the outstanding invoices and use the time saved to focus on building customer relationships.

The cash flow can also be leveraged to create memorable shopping experiences. It is also essential for brands to personalise customer avatars to understand the customers the businesses are meant to target.

This helps team members to be better equipped to meet customer expectations. Similarly, establishing a set of guiding principles for the company to abide by helps employees match its culture with their interaction with consumers.

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