YouTube’s latest SEO changes to affect search result ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2021, 5:35 PM UTC

The platform will now rely on automatically created video chapters as a source of metadata.

Earlier, YouTube’s search algorithm used metadata from manually created chapters. With the latest update, the video-sharing platform will identify significant moments in the video and use the information for automatically generated video chapters.

These chapters will then act as a source of metadata for ranking search results. But YouTube will be automatically creating video chapters for channels that have not created their own chapters. Creators can, however, choose to opt-out of auto chapters for individual videos or the YouTube channel as a whole.

While adding auto chapter metadata as a ranking signal might prove helpful, it may rely on machine learning entirely, which may not be perfect. Automatically created chapters may misinterpret the video and negatively affect its reach.

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[3 minute read]

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