Think from the audience’s perspective while creating branded content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2021, 4:00 PM UTC

A recent Dragon Search Marketing study found 61% of consumers feel better about a product when the company produces high-quality content.

Around 7 out of 10 consumers prefer to find out about products and services through educational content rather than advertisements. In fact, 90% of customers find custom content educational and follow the company when they like the format. So, marketers must put themselves in the audiences’ shoes to create high-quality, relevant content in the prospects’ preferred content format and channel.

Understand the audience, their needs, lifestyle, desires and preferences before creating branded content. Understand the objective clearly and experiment with media channels like podcasts, blogs, and YouTube videos. But, they should always find related topics that they are passionate about while also choosing the media wisely.

Updating old content with new stats, case studies, or graphics can help marketers effectively engage audiences, increase web traffic and boost search rankings. To further improve reach and brand authority, consider partnering with other businesses or tools.

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