Online businesses should find a niche that genuinely leverages their expertise

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2021, 4:41 PM UTC

This piece suggests tips that online businesses can leverage to instigate online conversations, enhance SEO and eventually boost rankings.

Businesses should find a niche where they can genuinely leverage their expertise to enhance visibility, establish themselves as a trusted industry expert and make it easier for their potential buyers to find the business. Working in a niche may mean serving a smaller audience, but it also limits competition. For instance, instead of selling generic backpacks, companies can offer hiking backpacks.

To successfully find the niche, businesses should consider their own areas of expertise and then identify unfilled needs within the industry. Conduct keyword research, check online forums and analyse potential competitors to identify the existing gaps in the market. Define the brand and messaging in advance.

But, the brand messaging should be delivered to establish credibility and foster a meaningful connection with the target audience. Use compelling headlines and an apt description of the problems while addressing the prospects. Further, make sure the website is attractive, easy-to-navigate and consistent.

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[4 minute read]

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