Deliver interactive experiences through mobile

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2021, 2:54 AM UTC

Mobile must be used as a channel to deliver the right message at the right time.

Brands looking to deliver the best of mobile experiences to their customers must focus on interactivity and customer control. This must be guided by a strategy and mode of storytelling created specifically for mobile.

Smart small by choosing an ad unit or an experience to test before selecting other elements that could help boost consideration. Partner with creators whose work is inspiring and loop them in to help design bespoke brand experiences.

Deliver interactive experiences through messenger bots or AR filters to tell the brand’s story. Finally, to measure the performance of efforts, use incrementality measurement or marketing mix modelling.  

Read the original article

[4 minute read]