Gamify the review submission process to boost UGC submissions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 20, 2021, 3:46 PM UTC

Close to 90% of consumers seek online reviews before making a purchase.

Gamification is one of the most exciting and effective ways to gather user-generated content from customers. Brands can run online contests for consumers to submit high-quality content in exchange for special discount codes and loyalty points, among other offers.

Brands must make sure they capture customers’ email addresses during billing. Capturing data helps marketers get in touch with consumers for feedback in return for incentives. Marketers can also collaborate with influencers to spearhead brand contests as well.

If the feedback received is negative, respond to those customers with solutions for their issues. This response will help brands prove that they genuinely care about their audiences. Feature user-generated visuals as well. Amazon, for instance, has even enabled video reviews. Make sure to credit featured UGC to the original creator to win consumer trust.

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