Frequently communicate with creators to execute brand-aligned creative campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 20, 2021, 2:22 AM UTC

Be transparent about the scope of work and expectations to enhance creator marketing campaigns.

Marketers must be well-versed with the creator economy, understand the brand, the brief, and be skilled in negations to integrate creator campaigns into the marketing mix. To build a strong creator-client relationship and differentiate creative campaigns from traditional ones, understand the creators' workflow process and approach towards trends.

While working with creator agency partners, establish the scope of work and expectations early on to avoid any misunderstanding. Being transparent about the project’s progression and challenges can help creator agency partners keep their clients informed.

Create post-meeting contact reports, written papers, communicate timeframes and other details frequently to stay on track and create brand-aligned creative campaigns. Approach creator-led marketing initiatives with partnership strategy to effectively execute them.

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