Create a crisis response workflow to manage online reputation effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2021, 5:19 PM UTC

Crisis workflows are plans about who will do what and when they will do it during a crisis.

In order to detect problems in the early stage itself, brands must monitor the digital presence of their leadership team and other employees. This is more crucial now than before because the private lives of company leaders are now more open on social platforms.

Brands must encourage more satisfied consumers to leave a review about the company on social platforms. It would help businesses outweigh negative reviews with positive ones. Identify influencers in the same industry niche as the brand itself, and interact with them.

Talk to influencers about the brand and the industry at large to earn a mention in their content. Most importantly, create a detailed plan that lists what role and function each employee is responsible for in times of crisis. It can help brands seamlessly respond to problems and quickly address consumers' concerns.

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