Allow users to set their mailing preferences at the time of subscribing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2021, 2:15 AM UTC

Give users an option to opt out of emails that don’t interest them.

Executing an email marketing campaign is as much about ensuring emails don’t land in a spam folder as it is about getting desired consumer action. Making sure an advertiser’s email is delivered in the right folder is critical as consumers have a lot of brand emails reaching them everyday.

Businesses must focus on the quality of their emails rather than the quantity or frequency. This also results in cultivating a quality audience. Avoid buying email lists or using shared lists to stay of the spam folder.

Use a reliable email marketing tool to authenticate your emails going through your DNS. Further, at the time a user signs up for a newsletter, allow them to set their mailing preferences in their user profiles.    

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