PowerReviews’ recent poll of 7,743 Americans found that, 50% plan to do most of their holiday shopping online.
According to the report, 48% of American shoppers intend to spend the same amount as they did the previous year for the forthcoming holiday season. However, 34% of consumers plan to increase their spending in 2021.
Consumers (26%) expect to spend between $250 and $500, while 30% intend to spend between $500 and $1,000. 58% of Gen Z plan to increase holiday spends. 99% of consumers plan to do at least some of their holiday shopping online. Only 8% plan to do most of their shopping in stores.
This year, 35% of shoppers say ratings and reviews will influence their holiday purchases. Consumers expect other shoppers to wear masks, staff to wear masks, sterilisation of the store regularly, curb-side pick-up, for shopping in stores.
[2 minute read]