`The tool helps site owners understand user engagement, individual session replays and overall user interactions through visual heat maps.
Microsoft has announced that it will be integrating its tool to help site owners understand visitor behaviour, Clarity with Microsoft Advertising. With the pilot programme, advertisers will understand why site visitors bounce and do not convert.
By November, the UET tag creation will be compatible with Clarity by default. Microsoft will also be migrating all existing UET tags to include Clarity insights by mid-November.
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