Microsoft’s Clarity tool to now help advertisers analyse user behaviour 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2021, 3:27 PM UTC

`The tool helps site owners understand user engagement, individual session replays and overall user interactions through visual heat maps.

Microsoft has announced that it will be integrating its tool to help site owners understand visitor behaviour, Clarity with Microsoft Advertising. With the pilot programme, advertisers will understand why site visitors bounce and do not convert.

Microsoft Clarity can help brands analyse post-click user behaviour and identify website loopholes. To enrol in the pilot programme, site owners must get in touch with Microsoft account managers and ensure their Universal Event Tracking (UET) tag is up to date in JavaScript.

 By November, the UET tag creation will be compatible with Clarity by default. Microsoft will also be migrating all existing UET tags to include Clarity insights by mid-November. 

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