Reach early adopters and improve product development via Product Hunt

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2021, 5:14 PM UTC

Product Hunt is a website where product creators post new products, and the community votes, reviews, and discusses them.

Companies can launch products, spread awareness, connect with early adopters, and get feedback by incorporating Product Hunt into the mix. Before adopting the site as the "go-to-market strategy", ensure product development and business goals, audiences, and prospects are aligned with the Product Hunt's community.

Encourage friends, family, co-workers, and early adopters to support the brand, and use Product Hunt's blog to gather insights for a successful launch. Because most Product Hunt users are creators, innovators, and founders, having them give feedback and interviews helps optimise the product development process.

However, Product Hunt doesn't warrant immediate success, and discovery could happen few days after the launch. It is recommended to launch new products, upgrades, informational content, and additional tools consistently.

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