Facebook and direct mail are top revenue drivers for small businesses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2021, 5:15 PM UTC

Small business advertisers are relying on multichannel marketing to boost their sales.

According to a Taradel survey of 166 small business owners and advertisers, SMBs have opted for data-driven, multichannel marketing strategies. Facebook and direct mail were identified as the top revenue drivers for small business advertisers.

More than 75% of all respondents said they relied on two or more media channels, while 73% of them valued performance reporting. The report reveals that 82% of direct mail advertisers plan to increase or maintain direct mail usage. Similarly, 95% of small businesses aim at increasing or sticking to current digital marketing investment.

Only 13% of all respondents said the pandemic-induced disruption is their biggest challenge. About 56% of SMBs claimed their goal for the coming year was increasing sales. 

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