Optimise content for discovery through the TikTok For You page

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2021, 1:20 AM UTC

Comments, likes, shares, follows, hashtags, captions, and more, impact content discovery on TikTok’s For You page.

Leverage TikTok’s For You page to seek insights as the page offers recommendations based on user activities. Since the For You Page is the main screen, optimising TikTok videos for the page’s algorithm is recommended to get discovered.

Use TikTok analytics to understand audiences and produce enticing videos by assessing demographics like geography. Posting TikTok videos based on users’ activity patterns. Post on Tuesday at 7 AM, Thursday at 10 AM, and Friday at 5 AM to drive views and reach more consumers.

Incorporate trending sounds from the app, react to other trending videos, and collaborate with creators and influencers to get discovered on the For You page. Brands should use relevant hashtags in their videos to boost views on TikTok.

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