Offer relevant, unique brand perspective while creating quality content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2021, 2:22 AM UTC

Conduct research and A/B test content to glean insights like views, clicks, market trends, and more, and create content accordingly.

To create high-quality content, quantify factors like reader interest, SEO, readability, current trends, and others, during the content development process. Identify topics relevant to the business that aren't extensively covered to create content that offers value and attract prospects.

Provide unique perspectives on relevant topics and update older posts with new information to attract new readers and retain the existing ones. Write content with structure, intent, rhythm, typography, easy-to-read sentences, correct grammar, and informative stories, to convey the message of the article.

Integrating multimedia like short clips, GIFs, and images can further help marketers improve the readability of their content. Creating content that aligns with business goals can help brands discover their niche and target audience effectively.

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