Google's latest Analytics 360 update will enable large-scale campaign management

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2021, 3:04 AM UTC

The product line sub-properties in Google Analytics 360 (GA360) will help campaign reporting across different products.

As Google prepares to roll out new Google Analytics 4 (GA4) feature this year, the company recently announced a new major update to Google Analytics 360 (GA360). Some of the GA360 features like reporting hub are already included in GA4.

The GA360 update, however, will include distinctive, one-of-a-kind changes, such as making reporting more convenient for large-scale campaign management. When compared to GA4, the GA360 can handle larger-scale campaigns and manage several campaigns across geographies in real-time.

Marketers can link the GA360’s sub-properties to their Google Ads and Marketing Platform accounts, and have flexible access to accounts, as per team requirements. Further, the GA360 allows brands to create report collections and limit access to them based on users’ account report topics.

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