Adopt relevant technologies and train employees for digital transformation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2021, 2:24 AM UTC

Create policies with clear pathways to guide employees towards the digital transformation of the business.

As a result of COVID-19, many brands adopted new technologies to meet consumers’ needs and digitally transform their businesses to survive. Digital transformation entails the integration of technology, employees, and processes across the board to upgrade legacy systems with new models, boost revenue and offer new values.

Brands must ensure collaboration across departments to implement a successful digital transformation strategy. However, having employees on-board with the digital transformation approaches is imperative, as the organisational culture, tech know-how, and staff’s commitment drives consumer experiences.

Mapping out goals to achieve, specifying training programs, and identifying technologies can help businesses effectively execute digital transformations. Include elements like feedback section, point of contact and more on the brand website, as optimising websites can enhance digital transformation efforts.

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