Integrate social proof in email marketing to earn consumer trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 12, 2021, 2:39 AM UTC

Inform consumers’ purchasing decisions with social proof like feedback on social media, testimonials, awards, and more.

Businesses can boost the performance of their email marketing initiatives by incorporating social proof in their email content. Along with the automatic responses, marketers can use social proof in their email strategy to increase sign-ups, clicks, and augment sales.

Include positive reviews from social media, relevant pictures, and testimonials in emails to leverage the fear of missing out (FOMO) factor and prompt consumers to click-through. Send welcome or first emails to new subscribers with social proof like testimonials to build trust with them.

Displaying trust badges, awards won by the company, and recommendations in emails can also help brands build trust and increase sign-ups. Use humour and social proof in abandoned cart emails to encourage consumers to complete their purchases.

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