Focus on engaging with and motivating sales teams to spur productivity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 11, 2021, 5:06 PM UTC

Since sales teams constantly communicate with consumers and boost conversions, brands must check in on them regularly and boost their morale.

Set realistic goals for the sales team to achieve. Businesses must help their sales teams understand how exactly the company’s offerings benefit customers. This allows the team to engage with audiences better. If the brand sets goals out of their reach, the team may feel disappointed not meeting set expectations.

Make sure the sales team is involved in decision-making processes. Use their insights on target audiences and align sales with marketing to create the perfect sales funnel. Create learning and advancement opportunities for the sales team to help them improve their skills and advance their careers.

Offer fair compensation and ensure they are rewarded for their success. Apart from monetary benefits, these rewards can include flexible working hours and time offs.

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