Craft seasonal social media content to connect with consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 11, 2021, 10:35 AM UTC

Host real-time engagement events like webinars to reach prospects on social media.

As social networks adjust algorithms to accommodate new content types and technologies, Rival IQ’s report sheds light on how businesses can plan their social media strategy. Instead of posting every day, marketers, particularly B2B, should craft content that drives long-term appeal and addresses decision timelines in consumers’ journey.

Create content across formats like Reels, Stories, Reddit threads and more, and interact with prospects on a one-to-one basis via audio rooms and DMs. Rather than posting content in one format, mix it up with GIFs, photos, videos, infographics, and carousels to reach more people.

Develop seasonal content for holidays and other occassions months in advance and use relevant hashtags to boost content reach. Measuring and tracking specific reactions on posts is recommended to assess content performance.

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