Businesses can use tools like Ahrefs’ Site Explorer to track SEO metrics and performance.
While SEO metrics help estimate the effectiveness of an SEO strategy, marketers need to know which metrics to report and analyse, to prove the value of their SEO efforts. Tracking organic traffic via Google Search Console lets brands evaluate the effectiveness of their SEO strategy.
Monitoring keyword ranking, search visibility, and traffic value, help measure SEO performance, rank relevant keywords, assess share of voice (SOV) and traffic quality. Organic traffic conversions can attribute marketing efforts to sales while referring domains boost organic traffic via backlinks.
Indexed pages are the number of pages a search engine has indexed and tracking it helps augment search ranking in SERPs. Other metrics businesses could track to enhance SEO efforts include core web vitals (CWV), website health score, and index coverage errors.
[13 minute read]