Make YouTube Shorts a part of a brand's digital marketing strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2021, 3:21 AM UTC

Marketers can repurpose content from the YouTube Shorts library to create a narrative and promote a brand.

As most consumers these days consume video content through their smartphones, marketers must include YouTube Shorts into their marketing mix. Video content must be optimised for YouTube Shorts, as people are shifting their video consumption behaviour, like holding mobile devices in portrait orientation.

Optimising video content with relevant keywords and improving domain authority over time could help boost search ranking for Shorts videos. To steer consumers from short-form videos to the brand website involves creating engaging videos that relay valuable information.

With YouTube Shorts being a relatively new feature, early adopters could likely benefit from Google’s market reach and get their video content indexed. While Shorts gives an opportunity to engage younger, tech-savvy consumers, brands should not alienate their existing customers.

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