Every customer-facing brand should create an innovative video experience on their site

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2021, 4:16 PM UTC

Creating an innovative, live, personalised video experience can help brands boost engagement and increase sales.

While brick-and-mortar stores are finding it challenging to compete and shutting down in record numbers due to the pandemic, online stores are struggling to replicate the human experience that shoppers enjoy in physical stores. Leveraging live video platforms like SWIRL can help ecommerce brands recreate the human touch that shoppers experience in physical stores.

Customer-facing companies must provide an interactive, live video experience to their customers to stay relevant in this continuously evolving retail landscape. They should also offer pre-recorded bite-sized videos to profile a particular product or to cover a new trend.

Additionally, shoppers who interact with the brand in this interactive manner are more likely to make a purchase. SWIRL’s founder and CEO, Kaizad Hansotia said, “They will engage with your site for longer, spend more time with you, and that engagement will translate into increased sales.”

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