Prioritise diversity and inclusivity to up brand’s Gen Z appeal

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 06, 2021, 3:49 PM UTC

Gen Z strives to achieve social inclusivity and values brands that do so as well.

With 55% of this generation using mobile phones for more than five hours daily, Gen Z is at the heart of every trend online. Marketers must diversify their content, acknowledge individual personalities and aim for social inclusivity through their values.

These numbers matter even more since Gen Z values brands that contribute to society. Marketers must find ways to convey their brands’ sustainable messages within the brand content. Incorporate ethical values in social media content and find ways to make the business more sustainable.

Given that TikTok is a Gen Z favourite, brands must create humorous and playful TikTok content that taps into viral trends. For a generation that seeks and values second opinions, brands must provide testimonials and product reviews to target Gen Z customers.

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