Develop local content marketing campaigns to build local backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 06, 2021, 2:20 AM UTC

Incorporating local citations into the content from search aggregators like Google My Business, Foursquare, Bing and others can drive local backlinks.

Because backlinks are vital for improving searching ranking, businesses should build local backlinks to boost their SERP ranking. Use tools like Keywords Explorer to conduct a competitor analysis to find locally ranking keywords and gather insights to get local backlinks.

Also, search for terms relevant to the business on Google to find locally listed businesses. To reach their target audience and earn local backlinks, marketers must plan, create, and publish locally relevant content campaigns.

Feature testimonials, case studies, local affiliations, podcasts and more on the site to increase the opportunity of getting linked locally. Leverage unclicked mentions of the brand across the internet like news coverage and place internal links within the site to boost local backlinking.

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